1. Whether I change my vocation or not, my actions for the present must be those pertaining to the business in which I am now engaged.

2. I can get into the business I desire by making constructive use of the business I am already established in by doing my daily work in a Certain Way. And insofar as my business consists in dealing with other people, whether personally or by letter (or any other form of communication), the key thought of all my efforts must be to convey to their minds the impression of increase.

3. Increase is what all men and all women are seeking; it is the urge of the Formless Intelligence within each of us seeking fuller expression.

4. The desire for increase is inherent in all nature; it is the fundamental impulse of the universe. All human activities are based on the desire for increase. People are seeking more food, more clothes, better shelter, more luxury, more beauty, more knowledge, more pleasure - increase in something, more life. Every living thing is under this necessity for continuous advancement; where increase of life ceases, dissolution and death set in at once.

5. Humankind instinctively knows this desire for increase, and therefore is forever seeking more. This law of perpetual increase is set forth by Jesus in the Parable Of The Talents: Only those who gain more retain any; from him who has not shall be taken away even that which he has.

6. The normal desire for increased wealth is not an evil or a reprehensible thing. It is simply the desire for more abundant life. It is aspiration. And because it is the deepest instinct of their natures, all men and women are attracted to those who can give them more of the means of life.

7. In following the Certain Way as described in the foregoing pages, I am getting continuous increase for myself, and I am giving it to all with whom I deal.

8. I am a creative center from which increase is given off to all. I am sure of this, and convey assurance of the fact to every man, woman, and child with whom I come in contact. No matter how small the transaction, even if it be only the selling of a stick of candy to a little child, it is wise to put into it the thought of increase, and make sure that the customer is impressed with the thought.

9. I convey the impression of advancement with everything I do, so that all people shall receive the impression that I am an "Avancing Human Being," and that I advance all who deal with me. I convey the impression of advancement even to the people whom I meet in a social way, without any thought of business or not trying to sell anything.

10. I can convey this impression of advancement by holding the unshakable faith that I, myself, am in the Way Of Increase in all areas of my life-expressions and by letting this faith inspire, fill, and permeate every action.

11. I do everything that I do in the firm conviction that I am an advancing personality and that I am giving advancement to everybody.

12. I feel that I am getting ever more rich, and that in so doing I am making others rich and conferring benefits on all.

13. I do not boast or brag of my success or talk about it unnecessarily; true faith is never boastful.

14. Wherever I find a boastful person, I find one who is secretly doubtful and afraid. The wealthly simply feel the faith, and let it work out in every transaction. Let every act and tone and look express the quiet assurance that I am already rich, and I am getting ever more wealthy in all areas. Words will not be necessary to communicate this feeling to others. They will feel the sense of increase when in my presence, and will be attracted to me again and again.

15. I must so impress others that they will feel that in associating with me they will get increase for themselves. Others see that I give them a use value greater than the cash value I am taking from them. I take an honest pride in doing this and let everybody know it, and I will have no lack of customers.

16. People will go where they are given increase, and the Supreme, which desires increase in all and which knows all, will move toward me the men and women who have never heard of me. My business will increase rapidly, and I will be surprised at the unexpected benefits which will come to me. I will be able from day to day to make larger combinations, secure greater advantages, and to go on into a more congenial vocation if I desire to do so.

17. But in doing all this, I must never lose sight of the vision of what I desire, or my faith and purpose to get what I desire.

18. Let me here give myself another word of caution in regard to motives: Beware of the insidious temptation to seek for power over other people.

19. Nothing is so pleasant to the unformed or partially developed brain as the exercise of power or dominion over others. The desire to rule for selfish gratification has been the curse of the world. For countless ages kings and lords have drenched the earth with blood in their battles to extend their dominions - not to seek more life for all, but to get more power for themselves.

20. Today, the main motive in the business and industrial world is the same: Men marshal their armies of dollars, and lay waste the lives and hearts of millions in the same mad scramble for power over others. Commercial kings, like political kings, are inspired by the lust for power.

21. Jesus saw in this desire for mastery the moving impulse of that evil world He sought to overthrow. Read the twenty-third chapter of Matthew, and see how. He pictures the lust of the Pharisees to be called "Master", to sit in high places, to domineer over others, and to lay burdens on the backs of the less fortunate, and note how He compares this lust for dominion with the brotherly seeking for the Common Good to which He calls His disciples.

22. We are to vigilantly guard against any temptation to seek for authority, to become a "master over others," to be considered as one who is above the common herd, to impress others by lavish display, and so on.

23. The mentality that seeks for mastery over others is the competitive programming, and the competitive process is not the creative one. In order to master my environment and my destiny, it is not at all necessary that I should rule over others, and, indeed, when I fall into the world's struggle for the high places, I begin to be conquered by fate and environment, and my getting or staying rich becomes a matter of chance and speculation.

24. I shall beware of competitive thoughts! For help in this task as Mr. Wattles observed: "There is no better statement of the Principle Of Creative Action can be formulated than the favorite declaration of the late "Golden Rule" Jones of Toledo: "What I want for myself, I want for everybody."" ---- Rewritten in alignment with NLP to replace trigger word of "want" meaning lack and limitation, with "desire" which triggers thoughts of prosperity and plenty, which then reads as: "What I desire for myself, I desire for everybody."

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