Infinite Wealth Synocracy

A new civilization is emerging in our lives,
and blind men everywhere are trying to suppress it.

Alvin Toffler - author, The Third Wave

An IDEAL civilization manifests,
when individuals empower the required conditions
by our thoughts and actions...
Reality-based information in the Infinite Wealth book,
written by Barry Carter,
facilitates this Creation Power Wisdom.

Darlene Sartore - Solutions Unlimited Network, Founder

Each day thousands of people are awakening to the fact that we are literally creating a new civilization. Infinite Wealth chronicles the creation of this new win/win world. It is a seminal work defining wealth creation and human organization for the Information Age and Win/Win Era. It takes up where Alvin Toffler leaves off in The Third Wave and PowerShift... Infinite Wealth outlines much of our new social institutions for the Win/Win Era. It shows how and why we are moving away from bureaucracy, companies, managers, employees, salaries, wages, unions, politicians and representative government. It integrates hundreds of business and social trends and concepts.... Based upon the author's twenty years of experience at the grass roots level of business, Infinite Wealth serves as a guidepost, a beacon in the dark guiding us, calling to us and ushering us into the Win/Win Era.

The WinWinWorld Network hinges upon the concept of Mass Privatization.... Put simply, this is the trend, already apparent, of organizing a venture in such a way that each participant "owns" their own work. There are no employees, no managers, just customer/supplier relationships throughout the organization.... Mass Privitization in the New Economy - - Win/Win Wealth Creation through Win/Win Structures...

Buy the Infinite Wealth book from ....

Chapter 1 -- The Rise of a New Win/Win Civilization
The Maturing of Humanity Driven by Wealth Creation
From the Book
Infinite Wealth,
A New World of Collaboration and Abundance in the Knowledge Era

written by Barry C. Carter

A new civilization is emerging in our lives,
and blind men everywhere are trying to suppress it.
-Alvin Toffler, The Third Wave

Imagine working in an organization where you love your work as much as your favorite hobby. Work is fun, exhilarating and challenging. Imagine being eager to wake up each morning to get to work. Your work makes you feel that you are making a difference in the world. It connects you with a deeper meaning in life.

Within your organization you work in a small team-a collaborative partnership where you are connected with partners on a personal level. Your team is interconnected with and interdependent upon other small teams, forming business units and a massive global networked organization, all through the Information Superhighway. All members of your team and organization are as passionate and devoted to their work as you are.

Imagine a customer-focused system where the more one genuinely cares for others the more financial success one has. Teams and individuals excel financially by understanding and being tightly focused on meeting other people's needs-customers and partners. It is an environment where you directly receive a percentage of income based upon the value you add for customers and partners. The more value you add the more income you receive. In addition, the more value your small team and other small teams add the more income you receive.

It is a system based upon alignment. The better you are at meeting customer needs and helping others win, the more income you directly make for yourself. People, therefore, do the "right thing" because they work in aligned organizing structures where helping others, partners, potential partners, suppliers and customers, is in their direct best interest.

Imagine a society made up of thousands of these organizations or communities all interconnected through the Information Superhighway with the shared purpose of helping other people. The communities are overlapped and chaotically interconnected and intertwined forming a seamless, ordered and interdependent global society. Individuals act locally while thinking globally. Every individual on the planet is directly or indirectly interconnected electronically, financially and socially to every other individual.

Imagine a world of six billion liberated, interconnected individuals who are extremely creative, challenged and productive. Teams routinely taps near genius levels of creative potential. These ideas are readily passed on to thousands of other partners, because it helps the individual, all partners, customers and the organization all win. Organizations, therefore, are structured to liberate and propagate knowledge and wealth flow as opposed to controlling or monopolizing those things.

Imagine a knowledge era where the premier power and creator of wealth in society is knowledge-an infinite resource, one that can be used by many people at the same time with everyone winning. Thus it is a civilization void of oppression because the means of production is widely dispersed and controlled by the masses of individuals in society. This is because individuals own the brains that produce the knowledge.

Imagine a customer driven world where each product or service is tailor-made to fit each customer's exact, unique needs. It is, therefore, a world where tremendous empathy towards other diverse individuals is the key to meeting customer's needs and thus thriving financially. In this New World racial division, therefore, has all but disappeared because people thrive economically when they understand, empathize and work with diverse people. The more diversity there is, the more wealth.

Imagine that your work puts you in contact with many diverse people from around the world on a daily basis-partners, potential partners, suppliers and customers. Potential partners routinely approach you on various ventures. Likewise, organizations and teams continually seek new partners and ventures because this is how they grow and produce more income for themselves.

One works by connecting with others on the Information Superhighway and finding niches where one can add value, for customers and partners, by adding on to what an existing team is already doing. This is done with minimal risk for all. Because everyone has immediate access to unlimited opportunity and income potential we live in a world where poverty and scarcity have all but disappeared. In fact, we live in a world where the vast majority of the world's population is wealthy, both materially and non-materially.

As astonishing as it sounds, directly before our eyes we are shifting to this New World as we enter "The Third Millennium." What we are seeing is a shift at the very foundation of our civilization-wealth-creation and work. For all of human history the powerful forces of wealth-creation (the meeting of our daily practical needs) have driven people apart-to compete for scarce resources, to control the wealth-creation process, to only see from our own narrow perspectives and, therefore, to remain immature. Today, however, the powerful forces of wealth-creation are driving people towards helping one another, meeting others' needs, interconnecting and becoming interdependent. We are moving towards a deeper understanding of who we are and towards a higher level of maturation.

Wealth-creation and work are changing so fundamentally as to reorder civilization and replace tens of thousands of years of human social norms. Infinite wealth is replacing finite wealth. Win/lose social norms are giving way to win/win norms. A paradigm of abundance is abolishing the illusion of scarcity. Collaboration is beating out competition. Human interconnectedness is revealing the illusion of human separation. Empowered masses are overcoming powerlessness. Interdependence is transforming unhealthy dependencies. At the core this is a shift from fear to love. It is the most significant change in all of human history and the beginning of the height of the human journey. It is a shift to a win/win world based upon caring and abundance, driven by information technology and changes in our wealth-creation system

The creation of this New World, which has already begun, will likely be the most enjoyable part of your life. Out of tens of thousands of years you have the privilege of being alive in what we will soon know as the most exciting time in human history, a time of human awakening.

Regardless of who you are, you have tremendous opportunity in the immediate years ahead. We are entering a period where you and your family will have the opportunity to learn and grow significantly; attain substantial material and non-material wealth while contributing enormously to a sustainable society. You will have the chance to experience the world, and meet many new and diverse people.

The Historical Precedence

Alvin Toffler in The Third Wave breaks history into three eras; the Agricultural Age, the Industrial Age and the Information Age. As we transition from one era to another, history has shown that all of our social institutions are replaced. It has also shown that these eras come in with a bang, defined as breakpoints (Land, Jarman 1992). With breakpoints, trends and pressures build for years and decades but with little substantive change. People become convinced that nothing is changing - "its all talk." The old institutions become gridlocked and ineffective as citizens lose confidence and become increasingly frustrated, angry and disillusioned. Then, all at once there is social breakpoint and all of society is thrust into the new era when the old social institutions begin to be replaced.

We saw breakpoint in the transition from the Agricultural Age to the Industrial Age in the United States with the American Revolution. In Russia there was the Russian Revolution and in France the French Revolution. Globally in all of what would become the industrialized world, we transitioned from monarchy to representative government. As shown in Figure 1 - Abbreviated Age Wave Chart, Page *, we globally saw the abandonment of serfdom and slavery and the shift to employment as our system of work. One piece "made-to-fit" customization gave way to mass production as our system of production. Formal religion gave way to Newtonian science as the science of the era. The extended family was replaced by the nuclear family as our family structure.

All around the world in what would become the industrialized nations, all of the Agricultural Age social institutions were not merely changed, they were systemically replaced. (For more Age Wave detail refer to the Detailed Age Wave chart in Figure 12, page *)

Today, we see the same transition as we shift from the Industrial Age to the Information Age. In work and business we are transitioning from employees to owning partners, from bureaucracies to virtual networks of teams and from controlled economies (organizations of employees controlled by bureaucrats) to free market economies of real internal customers and suppliers within organizations. At the same time we are shifting from mass production, which thrives on homogeneity, control and stability to mass customization, which thrives on diversity, freedom and chaos. In science we are shifting from the mechanical, analytical Newtonian worldview, to the new synthesis-based sciences of chaos theory, complexity and quantum physics.

In regards to social power we are seeing a shift from the masses of people being passive cogs in an Industrial Age machine controlled by managers and politicians to people being fully empowered as proactive owners, responsible for and in control of their work and lives. Relative to social organization we are literally witnessing the death of representative democracy as we all daily participate in the creation of new, more liberating and collaborative form of democracy based upon synergy. The new system is moving us beyond the limits of taxes, politicians and bureaucracies. It is a system of synergy where order in society comes as a natural by-product of our system of work. Social order is produced as individuals and organizations work to meet each other's needs as interconnected and interdependent owners, partners, customers and suppliers.

Social Evolution or Social Engineering?

We are witnessing the end of representative democracy, companies, the nuclear family, employment, managers, unions and far more as the norms in society. Sound implausible? Sure, however, think of a French aristocrat in 1780. Imagine trying to explain that every institution in his agrarian civilization (see Figure 12 page *), which had existed for hundreds of years, would be replaced. There would be no more serfs, monarchy, aristocrats or extended families as the norms and power structures in society. It would be overwhelming and unbelievable. He would have a hard time even imagining a world operating without those age-old institutions. However, it did happen and today it is again happening.

What I wish to demonstrate in the following pages is that the new civilization and world view is already easing its way into our lives and the successful trends burgeoning onto the world scene exhibit traits conducive to it. I am not proposing a Utopia for you to "sign up to" and attempt to live by and I am not proposing any socially engineered solutions or political dogma. What I am doing is showing you a perspective which will allow you to see what is already coming at you with lightning speed, inundating you with opportunities. But you must see these opportunities or they will fly right past you. I want you to see them, use them and thereby prosper with this New World.

The Shift to Infinite Knowledge Power

As we enter the Information Age, a shift has occurred in work and wealth-creation which propels all of the other changes. We have, for millennia, lived in a world in which the creation of things is what has generated wealth. But now, the creation of knowledge is the primary generator of affluence and this is changing our world and world view forever.

Today, the vast majority of value added to human lives no longer comes through tangible things. It comes through knowledge, ideas, intellect and brainpower. Even with tangible things, the knowledge content far outweighs the value of the physical thing. For example, for the $500 one paid for a 200 megahertz 586 Pentium microprocessor in 1997, the knowledge content far outweighs the handful of sand from which it is made. Likely only a fraction of a penny of the $500 goes towards the cost of the sand. This has not always been the case. A typical product in the Industrial Age had a very large percentage of its value in the material good itself. Coal, as an extreme case, had nearly its full value as it was taken from the ground. In the Industrial Age, the people who owned the raw materials and processing facilities for oil, coal, steel, etc., were the world's wealthiest people. Today, however, we do not see great fortunes being made with sand mines. Instead the people who control the knowledge control the wealth.

An example of this transition can be seen with a comparison between IBM and Microsoft. IBM for decades was the premiere corporation in the world. Many people considered it the world's best company to work for. Consultants rated it the world's best-managed company. For years it reigned as the most profitable corporation in the world. Though IBM led us into the information revolution, its profit and growth had come from the manufacture of computers and other hardware-material goods, things.

In the late 1970's, at the beginning of the personal computer revolution, IBM contracted with a fledgling corporation called Microsoft. Microsoft produced the software operating system for the IBM PC, while IBM focused on the "important" stuff-the hardware. Yet, by 1992, in a little over a decade, the stock market value of Microsoft had surpassed that of IBM. Microsoft had also replaced IBM as the leader of the information revolution. IBM had billions invested in hardware, factories, buildings, machinery, and equipment. It had 400,000 employees, decades of experience and history. Microsoft, on the other hand, had only 11,000 brains, producing only thoughts, ideas and knowledge.

Another example of the knowledge power shift can be seen in the value of companies. Throughout the past couple of hundred years, in the Industrial Age, hard assets have determined the value of a company. Today, however, when companies buy other companies they routinely pay far more than the value of the hard assets. For example, in 1988 when Philip Morris bought Kraft for $12.9 billion, the hard assets of Kraft were only $1.3 billion as determined by Philip Morris's accountants. The other $11.6 was all knowledge value-brand equity, ideas in employees' heads, market prowess. (Peters, 1992, p. 657.) Three Pillars of the New Civilization

The transition to knowledge power is unleashing several unstoppable forces in work and wealth-creation, which are changing our world forever, including all of our social institutions. These three are the building blocks for a win/win wealth-creation system:

Towards Infinite Wealth and Win/Win

In the Industrial Age, the power that propelled wealth-creation and society was dollar wealth. It took lots of dollars to finance the equipment, facilities and employees to make money. In the Agricultural Age violence and brute force powered civilization (Toffler, 1990). There is a fundamental difference between the power of violence and the power of money versus the power of knowledge. Violence and dollar power are finite, whereas knowledge is infinite. This means that for the first time in history we are shifting to an era of infinite wealth!

When we consider the microprocessor, we humans have taken a small amount of physical resource and amplified its value perhaps 50,000 to a million times. We have produced, in effect, unlimited wealth through knowledge power and intellect. And when we benchmark using the cost and performance of the first computers or even computers 20 to 30 years ago, compared to the cost and performance of today's computers, we have perhaps amplified the value of the sand by as much as one billion times. Through the power of knowledge and intellect we have created something with greater value, per ounce, than gold (Pilzer, 1990). The alchemist's dream is at last achieved!

However, the most striking trait of infinite knowledge power is that it can be leveraged across many people so that they all win at the same time and from the same idea. For example, one gun (representing violence power) or one dollar (representing dollar power) is finite and can only be used by one person at a time. For that reason, in the past, one had strong motivation to tightly hold onto whatever power (money and guns) one had, and not to share it with anyone (Toffler, 1990). We, therefore, had competition over finite wealth. Thus, the two primary powers that have propelled civilization throughout all of human history have motivated us to create adversarial win/lose, competitive wealth-creation systems.

The power of knowledge, however, is such that one idea can be used simultaneously by fifty or five hundred or five hundred million people. All of these individuals can win, and because of synergy, they can win more individually by sharing knowledge than by not sharing it. Instead of competing over finite wealth we can collaborate to create infinite wealth where everyone wins.

A Mass Privatization Partnership in Action

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Links of special interest...

WinWinWorld Network hinges upon the concept of Mass Privatization.

Ending Greed of "I Want The Earth PLUS 5%"...

Infinite Wealth In Action

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